TradecraftSales Get in touch

Marketing for tradies that brings in the right jobs.

Meta ads, Google ads and organic content, built for Australian tradies. Plain talk, plain reporting, and you deal with the founder.

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Illustration only. Not a real ad or client.

Sound familiar?

  • Ad money down the drain

    Clicks from tyre-kickers who never ring back.

  • Quiet weeks

    Work comes in waves and you're guessing where the next job is from.

  • No time to post

    You're on the tools all day. The socials get done at 9pm, or not at all.

  • All jargon, no reporting

    Agencies send graphs you can't read and can't tie to a single job.

Three ways we help you get found

Use one, or mix them. We'll recommend what fits your trade and your area.

Meta ads

Facebook and Instagram ads that put your best work in front of people in your area.

  • Ad creative from your real jobs
  • Local targeting and set-up
  • Ongoing tweaks based on what's working

Suits you if: you do great work people should see, and want to fill the calendar with a certain type of job.

Google ads

Ads that show up when someone searches for what you do, right when they need it.

  • Search ads for your trade and suburbs
  • Call and form tracking set up properly
  • Cutting out searches that waste money

Suits you if: people already search for your trade and you want to be in front of them.

Organic content

Regular social posts that show your work and make you look legit, without you lifting a finger.

  • Posts made from your photos and jobs
  • Consistent posting on your channels
  • Plain-English captions that sound like you

Suits you if: you want to look active and trusted but don't have time to post.

Pricing and ad spend depend on your trade, service area and business, so there are no set prices here. Ad spend is paid by you straight to Meta and Google. Get in touch for a personalised answer.

How it works

  1. Step 1

    A quick chat

    What you do, where you work and the jobs you want more of.

  2. Step 2

    A plan you can follow

    Which channels fit your business and your budget.

  3. Step 3

    We set it up and run it

    Your ads and content go live.

  4. Step 4

    Plain reporting

    You see what's working, in words you'll understand.

Why TradecraftSales

Tradies only

We know how trade businesses work: the jobs, the seasons, the customers. No generic playbook.

You deal with the founder

Talk to Shan directly. No account manager, no hand-offs.

Plain reporting

No jargon. You'll know what you spent, what ran and what to do next.

Honest about results

We won't promise you leads or a number. Marketing doesn't work that way and anyone saying otherwise is selling something.

Questions tradies ask

How many leads will I get?

We can't promise a number and we won't. It depends on your trade, your area, your budget and your offer. When you get in touch we'll talk through what we'd try first and how we'd measure it.

How much does it cost and how much ad spend do I need?

It depends on your exact trade, service area and other details about your business, so we can't give a fair number here. Ad spend is paid by you straight to Meta and Google. Get in touch and we'll give you a personalised answer.

Who owns my ad accounts and content?

You do. Your ad accounts and content stay yours. We only have administrative access for as long as our contract lasts.

Do I need a website first?

Yes. Ads need somewhere good to send people. We recommend TradieWebsitePro.

What do I have to do?

Get in touch through the form below and we'll take it from there.

How do I see results?

You get plain reporting that shows what ran, what it cost and what came in, with no jargon.

Get in touch

Tell us about your trade, where you work and the jobs you want more of. We'll get back to you with a personalised answer.

We'll reply within one business day.

Prefer to reach out directly? Email hello@tradecraftsales.com.

Get in touch